Sunday, November 16, 2008

notice the ordinary


Elizabeth's Apartment, Dunakeszi, Hungary,  2006


A few years ago,  I stumbled upon this. It inspires me. Hope it will inspire you too. 


keep good company.

notice the ordinary.

preserve the ephemeral.

design not for the elite, but for the masses.

explain it to a child.

get lost in the content.

get to the heart of the matter.

never tolerate o.k. anything. 

remember your responsibility as a storyteller.

zoom out. switch. prototype it. pun. 

make design your life. (and life, your design)

leave something behind.

-15 things Charles and Ray teach us. Keith Yamashita and the Eames office. 



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